We also explain how the data was extrapolated from the YouTube Data Tools. Following this, we outline the method of translating the datasets into visual network graphs using Gephi. In the following section, we first describe why and how we selected the datasets and search queries from YouTube to analyse, including limitations and specifications on the tool used to scrape data from Youtube without including personal biases. All of these terms are specific vernaculars within the Red Pill toxic masculine environment. Finally, in association with this term, coaching refers to training men in the “arts’ of seduction and manipulating women. The Pick-Up Artist (PUA) is another term that falls under toxic masculinity, meaning the movement from man to seduce and achieve sexual success with women. Within this, 1 percent is a metaphorical representation of the ideal goal for masculinity to achieve in terms of being the top ultra-rich in income and wealth. A vital part of the manosphere is its members called incels, meaning males who fail to get a romantic or sexual partner. In a general sense, the manosphere refers to the network of websites, blogs, forums that promote masculinity and strong opposition to modern feminism. From the term Red Pill, other vernacular terminologies are closely associated with the original phrase, which appears during the discussion sector of this text. Cunha traced the term’s meaning back to The Matrix, taking the Pill to wake up from a false conscious society. Having established one of the environments from which Red Pill stems, the question returns to what exactly is Red Pill. Similarly, in the case of Red Pills on Youtube, Tuters identified Red Pill memes specifically and Red Pill in general as a means of expression, meaning waking up from the false world, oriented towards a violent reaction against governing system of power (3). Under different contexts, these vernaculars are also meant to express wills and emotions towards particular issues. De Zeeuw and others defined vernaculars as specific to a community but remain obscure to others outside the group (216). Through this mean, Red Pill managed to find a firm breeding ground within YouTube as a vernacular. Within this domain, the algorithm also plays a vital role as a tool to circulate similar content to consumers according to their viewing history (Gillespie 173). Röchert (2021) argued that Youtube afforded diverse communities in the forms of different individual channels but loosely and thematically related (2). Youtube is a space with conditions enabling users to create audiovisual content and circulate data around it. Theoretical Background / Literature Review Regarding these Red Pill vernaculars, the essay will first explain Red Pill as a phenomenon before using Youtube as a gateway to explore content associated with the Red Pill by visualizing it using Gephi. The term has roots in The Matrix (1999), taking inspiration from the scene when the character Neo chooses to take the Red Pill over the Blue Pill to awake from a simulated reality however, when appearing in the context of Youtube, it can reference several ideas. Red Pill stands out among these ideologies as a loosely defined phenomenon equated to a codeword indicating neo-reactionary enlightenment associated with a wake from the false consciousness of liberal political correctness (Aikin 422, Benjamin 3). Services such as YouTube, which allows the publication of audiovisual products with loosely enforced regulations, is an ideal platform for diverse communities, enabling culture production and the circulation of ideologies (Röchert 2, Herrman). Using Youtube Data Crawl Netviz and Gephi data visualisation, we explored the dynamics of channels and videos from the search queries “Red Pill” and “Blue Pill”.Ī democratic society where widespread information is the norm is neither utopian nor progressive but potentially a breeding ground for conspiracy theories, toxicity, and extremism. Although the channels vary in quantities, they seem to share close thematic relationships. Keywords: Network Graph Analysis, Gephi, YouTube, Red Pill, Social Networkĭuring the last few years, the Red Pill movement has established strongholds on Youtube through a network of diverse channels promoting content ranging from anti-liberalism, anti-feminism to extreme right-wing political ideologies. About Alexander Teggin, Emilie Schwantzer, Son Nguyen.
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